This course examines the opportunities and challenges faced in an increasingly digital world. More and more product information and selling strategies are linked to the worldwide web. The course is for those students who wish to learn the principles and processes of electronic commerce. The course provides an overview of web promotional strategies, technology and infrastructure concerns, security, supply chain management, and back-office processes. Students will study topics such as: website development and promotion, online marketing and advertising, outsourcing or in-house development decisions, back office operations and information technology, and sourcing and cost analysis of key services and technologies. Prerequisite: BUS376 and BUS-384. (3-0-3)

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