Managing the Life of a Product

This course will prepare the student for a product launch through close coordination with key departments like marketing, operations, sales, and quality assurance. The student will build up to an effective product launch, and then learn how to track and manage the product in the market after launch. The student will focus on collaboration to ensure appropriate growth in product features as well as market viability. Finally, the student will analyze the decisions and steps needed when “sunsetting” a product at the end of its life cycle. Prerequisite: PRM-500 (3)

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