This comprehensive course equips students with cutting-edge tools and techniques for data-driven decision-making and predictive modeling. The course emphasizes hands-on experience using tools such as SAS Viya, a powerful analytics platform, covering both Visual Analytics for insightful data visualizations and machine learning capabilities for predictive modeling. Students will acquire the skills to implement statistical methodologies, machine learning algorithms, and sophisticated analytical techniques to address real-world business challenges. Participating in practical projects will cultivate expertise in converting intricate data sets into actionable insights and predictive models, facilitating strategic decision-making across diverse sectors. Recommended prerequisite: Undergraduate statistics (3)